Your Podcast, Your Advantage
During the summer of 2020, Tom Ferry said lots of real estate agents had turned off their marketing and are okay with not being paid until September.
September 2021 has come and gone. How has your business fared in since? Are you okay with not being paid for another few months? Or, are you actively generating new income opportunities while retaining past clients?
Imagine what would happen if you were competing for a client’s business and sent them a link to your podcast. They could listen to it while driving or while working out. You would position yourself as the expert.
Think a little bigger. What would it mean for your business if you were the only expert in your town with their own podcast?
A podcast can help you expand your audience, attract new clients, and even bring in extra income.
“While there are many great ways to dominate the mindshare in your local market, today I believe that podcasting very well could be the best, most powerful, and easiest to start. Do not underestimate the power of being the host of a show in your town. ”
Unlike a Facebook post that gets seen by 6% of your followers, your podcast interview, or better yet, your own show, can be shared over and over.
As a sales person or private coach, we’re guessing you want to help as many people as possible.
But whether because of time constraints or a small audience, you may not be able to maximize your reach. With a podcast, you can do both.
If you’re booked up, but you still want to help more people, you can provide broader advice to your entire client base through a podcast. Record episodes about topics that routinely come up during your coaching sessions and offer some generalized advice to a new audience who might find it helpful. With this method, you can help an unlimited number of people -- whoever tunes in can benefit from your insight.
Podcasting Benefits
Become a local celebrity that attracts new clients and referrals from out of market agents
Multiply your authority by podcasting which allows you to do hundreds of one on one consultations without actually being one on one
Potential clients listen to you on their own time
Very few professionals have their own podcast, start before the rush
All the benefits of a YouTube channel with less work
Turn Key Podcasting Solution
We create your own personal show which we co host with you, all of the technical aspects of podcasting will be done for you. All you will have to do his talk!
How It Works
You register, we book a time for your first episode
We send you show prep notes
We produce the show, record the show, edit the show, and we share the show including running Facebook ads from your business page and creating an audiogram for another unique marketing layer
Experienced Podcast Showrunner
Bold Midwinter has been responsible for hundreds of podcast shows which have been downloaded over hundreds of thousands of times. More than 105 downloads per episode puts your show in the top 25% of shows in your category.
We can’t wait to create your very own show.
From June 2020 to May 2023, we have created 350 episodes for our clients. All you have to do is be in a quiet area to record your episodes. Everything else is done for you.
Custom Podcast Creation Service
Custom podcast player website
1 Audiogram per show
Custom intro and outro by professional voice over talent, plus background music
Service runs for a three month commitment, highly recommended to be committed for a year plus
Weekly service results in 12 episodes
Podcast show notes help reinforce the episode’s message by condensing your content into an easy-to-digest format.
Detailed summary
Time-stamped segments
Relevant links
